Tips for Great Holiday Marketing
After the economic disaster that was 2020, you would think the holiday shopping seasons were looking a bit more relaxed, but it’s quite the opposite.
What You Need to Know About Retargeting
Retargeting is a type of digital marketing that enables you to serve your online ads to target users’ browsing behavior and activity.
Generate Leads for Your Sales Funnel
You’ve perfected your sales funnel, but it’s not getting nearly as much traffic as it needs to achieve your definition of success. That’s where lead generation comes in.
What is Social Selling?
Social selling is simply building relationships with prospects through social media so that your brand will be at the top of their list when they’re ready to make a purchase.
Do Chatbots Really Work on Your Website?
Chatbots are everywhere. You see them on many websites as a fast and easy way to get answers to simple queries. But how effective are they? And do you need one on your website?
The Customer Experience
Mapping the customer experience entails moving beyond the single flashpoint of the sale. It examines all of the ways the customer interacted with the brand before the sale, but it doesn’t stop there.
Fishing for Customers: Casting with a Fool-Proof CRM Net
Customer Relationship Management (CRM) is an all-encompassing term that covers the various strategies a company uses to gather and retain customers.
Give to Get: Building Your Database With Gated B2B Content
Sometimes the difference between two companies isn’t the quality of the product—it’s the ability of a company to successfully engage in business-to-business (b2b) marketing.
Yes, SEO is Doable in Times of Global Uncertainty
Uncertainty has a way of forcing marketers into complete dismal, as once glorified SEO techniques and marketing plans become questioned for their effectiveness.
Happy Anniversary
August marks the one year anniversary of laneMKTG. While this time last year, I envisioned this accomplishment to be followed by a party of some sort – this post will have to do!
