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Building Brands That Move Industries Forward

Who We Work With

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KACC-Stacked-(FC) Growth Zone 400
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Behind every brand that moves industries forward is a relationship built on trust and vision.

About laneMKTG

Hey there! I’m Alex, Founder of laneMKTG. I started this agency in 2019 after more than a decade working inside the B2B marketing world — partnering with businesses at every stage of growth across industries like energy, industrial services, and technology.

At laneMKTG, we believe that successful marketing isn’t just about delivering services — it’s about becoming an extension of your team. We believe relationships are key, adaptation is a must, and variety is a virtue — because no two businesses are alike, and neither are their marketing strategies.

I’m passionate about helping companies turn technical expertise into clear, compelling brands that connect with the people who matter most.
We build trusted partnerships, adapt to your evolving business needs, and bring strategic creativity to every project — because your success is our mission.

Outside of work, life keeps me busy thanks to my two energetic little boys — a daily reminder of the balance, resilience, and perspective I bring into everything we do.

We don’t just market — we build brands that lead, inspire, and move industries forward.
Ready to see how we can grow your business together? Let’s connect.

— Alex Lane

Providing professional services

Advertising

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Advertising

Boost your brand with engaging ads. We create impactful campaigns that capture attention and drive results across various platforms.

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Social Media Management

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02

Social Media Management

Grow your online presence with our expert social media strategies. Engage your audience and boost your brand across all platforms.

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Web Design & Development

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Web Design & Development

Create a stunning, user-friendly website. We design and develop responsive sites that captivate visitors and drive conversions.

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Marketing Consultation

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Marketing Consultation

Optimize your strategy with expert marketing consultation. We provide insights and tailored plans to help you achieve your business goals.

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Graphic Design

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Graphic Design

Enhance your brand with stunning visuals. We create eye-catching designs that communicate your message and captivate your audience.

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Search Engine Optimization

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Search Engine Optimization

Boost your search rankings with our SEO expertise. We optimize your website to improve visibility, drive traffic, and increase conversions.

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Business Listing & Review

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Business Listing & Review

Enhance your online reputation. We manage your business listings and reviews to improve visibility and build customer trust.

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Collateral Creation

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Collateral Creation

Create compelling marketing materials. We design brochures, flyers, and more to effectively communicate your brand's message.

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Copywriting

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Copywriting

Engage your audience with powerful copy. We craft clear, persuasive content that drives action and enhances your brand's voice.

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Bilingual Marketing

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Bilingual Marketing

Bilingual digital marketing services featuring Spanish-fluent strategists who deliver culturally relevant campaigns for Latin-speaking markets.

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This is where you might have come across us recently

KACC-Stacked-(FC) Growth Zone 400
econ alliance

Transparency First:
When laneMKTG Might Not Be the Best Fit.

At laneMKTG, we believe in building strong partnerships with our clients. That starts with honesty and transparency. To help you determine if we’re the right fit, here are a few scenarios where we might not be the best match:

01

You're Not Ready to Collaborate

We believe in a true partnership approach. We’re the marketing experts, but you’re the expert on your business. We need your insights, your knowledge of your customers, and your industry expertise to build a successful strategy. We also need you to be open-minded about new tactics and trust our expertise.

02

You Lack Closed-Loop Reporting

To truly optimize your campaigns and drive revenue, we need access to your sales data. Whether it’s from your CRM, ERP, or another platform, this data allows us to connect marketing efforts to real business results. If you don’t have a system for tracking this information, we’re happy to recommend solutions to help you get started.

03

You're Looking for Short-Term Wins

Marketing is a long game. We’re focused on building sustainable, long-term growth for your business. While we work with urgency to launch campaigns and gather data, we also understand the importance of patience and consistent optimization.

We hope this information helps you make an informed decision. If you’re ready to partner with a marketing team that’s
dedicated to your long-term success, we’d love to hear from you! Fill out the form below and let’s get in touch!

Our clients know
the value we deliver

Because delivering measurable value is at the heart of everything we do.

Kristi Washington

Alex took the time to listen to my needs and has an incredible eye for marketing. I would recommend her for both small and large marketing needs. She’s been able to adjust for me and it’s definitely appreciated!

Eli Guzman

LaneMKTG is Awesome!

Brandon Buzarde

Top notch digital marketing firm!!


– Boutique approach with big agency results


– Experience and continuous improvement processes


– Trackable metrics, demystify where your marketing money goes

Aaron Davis

I was referred to Alex when I needed to get a website created. I ended up using her for business cards and logos also. She was great to work with, and I plan on using her exclusively going forward for all my marketing needs. Highly recommend her

George Woodard

Alex Lane is the best when it comes to marketing, getting in the nitty gritty of doing what’s needed, and delivering results. I’ve had the pleasure of working with Alex over the last 7 years. She is hands down one of the best

Jayson Matos

Alex has done an outstanding job heading up our marketing and advertising efforts

Stay current on digital, tech and data trends

The Power of Seasonal Content Marketing: How to Attract B2B Clients During the Holidays

The holiday season is a great opportunity for B2B businesses to engage potential clients and deepen relationships with current ones. Seasonal content marketing is one of the most powerful tools for helping your business stand out in a crowded marketplace during this period.

Zaire Franci

20 December 2024

The Power of Seasonal Content Marketing: How to Attract B2B Clients During the Holidays

The holiday season is a great opportunity for B2B businesses to engage potential clients and deepen relationships with current ones. Seasonal content marketing is one of the most powerful tools for helping your business stand out in a crowded marketplace during this period.

Zaire Franci

20 December 2024

The Power of Seasonal Content Marketing: How to Attract B2B Clients During the Holidays

The holiday season is a great opportunity for B2B businesses to engage potential clients and deepen relationships with current ones. Seasonal content marketing is one of the most powerful tools for helping your business stand out in a crowded marketplace during this period.

Zaire Franci

20 December 2024

marketing budget

Small Budget, Big Impact: Budget-Friendly Marketing Tips That Actually Work

April showers bring May flowers…and blooming marketing opportunities! But let’s be real — not every business has a sky-high marketing budget. And in today’s economy, every dollar needs to pull its weight. But here’s the good news: effective marketing isn’t

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Alex Lane

April 16, 2025

Spring Cleaning Your Industrial Marketing Strategy: A B2B Refresh

As the seasons change and manufacturing floors buzz with renewed energy, it’s the perfect time for industrial businesses to dust off their marketing strategies. Just like your facility benefits from regular maintenance, your B2B marketing approach requires periodic assessment and

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Alex Lane

March 5, 2025

Beyond Keywords: Mastering E-E-A-T and SGE for 2025 SEO

Beyond Keywords: Mastering E-E-A-T and SGE for 2025 SEO The SEO landscape is constantly evolving, and staying ahead of the curve requires more than just keyword stuffing. As we head into 2025, two crucial concepts are dominating the conversation: E-E-A-T

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Alex Lane

February 3, 2025

let’s get in touch

Empowering Businesses to Grow, Connect, and Lead Forward.

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