Sales Funnels: What They Are, What They Accomplish, And How They Work

Sales Funnels Are Essential To Generating Leads And Closing Sales—But What Are They?

Most marketers are aware of the existence of sales funnels, but understanding what these concepts are and how they can be leveraged in your marketing strategy is critical to boosting visibility and conversions. If you’re ready to drive better results every step of the way, let’s dive into the insightful guide below on sales funnels.

What Are Sales Funnels?

Aptly named, sales funnels are designed to draw leads in and guide them toward the final point in the sales process: the purchase of your products or services. Sales funnels may look different from business to business depending on what their needs and focuses are and how specific they need to be to achieve the right results.

No matter what you’re selling, your business needs to have a sales funnel so that you can optimize every step in the customer journey. The more specific and well-built your sales funnel is, the better the results!

What Are The Benefits Of Sales Funnels?

So, why exactly do you need a sales funnel? What does it accomplish in your overall marketing strategy? There are several benefits of sales funnels that highlight the importance of incorporating them into your marketing strategy. 

  • Sales funnels make it easier to identify and understand your target audience, helping you develop new relationships and reach out to new leads effortlessly. 
  • Funnels are effective at moving leads through every part of the sales process, encouraging them to take action rather than hoping that the various channels and messages you’re using are producing the desired effects. 
  • You are able to streamline your marketing over time, which results in better conversions and less time and money wasted on your end!

But now that we understand what sales funnels are and the benefits that they offer, what goes into building a sales funnel?

What Are The Most Important Aspects Of Sales Funnels?

The various focuses of a sales funnel will change depending on your organization’s needs, but sales funnels can be broken down into four main stages: discovery or awareness, interest, decision, and action.

The discovery and awareness stage aims to get your products and services in front of leads while simultaneously addressing these potential customers’ issues and how your products can solve them.

The interest stage seeks to provide leads with all the information they need to make an educated buying decision and persuade them to choose you over your competitors. Meanwhile, the decision stage focuses on employing strategies to get them to buy and guiding them to the action stage where they ultimately become a conversion.

With time, research, and care, your sales funnel will drive more conversions and help you develop the long-term relationship you need to drive future purchases as well.

Need Help With Your Marketing Strategy?

Developing a sales funnel can be somewhat difficult, especially in the oil and gas industry. Are you looking for comprehensive marketing support that will produce the desired results and help your business operate like a well-oiled machine? Reach out to laneMKTG now to discover how we can help you!