What Is Semantic SEO And Why Is It Important?

Semantic SEO Offers Greater Value To Your Readers And SEO Strategy

Building an SEO strategy means having a comprehensive understanding of the various tactics employed to boost your visibility on search engines. One practice that offers immense value to your readers and to your overall digital marketing strategy is Semantic SEO.

But what exactly is Semantic SEO? How can you leverage it in your own content marketing plan? Let’s take a closer look at this SEO practice and how it can improve your rankings.

Aptly named, Semantic SEO is the practice of adding greater depth and value to your content. How? This is achieved by paying attention to the keywords you incorporate as well as the language used in other search results related to your audience’s query.

Many companies will create content with the goal of ranking by incorporating a sole keyword into the bulk of their content. Companies that use Semantic SEO aim to offer more to readers by answering related questions that are similar to their initial search query.

This allows businesses to create layered pieces of content that tackle all of the topics on the search engine results pages (SERPs). This then boosts their rankings and drives the bulk of the traffic to their website, such as through snippets on Google. But how exactly does this work?

How Do I Use Semantic SEO?

Semantic SEO can sound complex, but it’s quite simple in practice. The most important part to remember is that Semantic SEO will impact your content, but not your metadata. Properly formatting your metadata and incorporating your main keyword is critical to boosting your rankings and visibility.

To incorporate Semantic SEO into your content strategy, you will be paying attention to the main results on SERPs for your specific keyword and the related searches at the bottom.

In your piece, you should focus on incorporating related terms and searches by adding them as subheadings to further explain the initial search query that led readers to your content.

For example, if you’re writing about oil refineries, you might also talk about the various processes employed, what the finished products are, and how refineries work.

When you explain the topic and cover any and all questions pertaining to the subject, you will see a greater impact on your traffic and reach.

This practice can take time to become familiar with. The good news? Your business doesn’t have to implement this SEO practice on its own.

laneMKTG Is Here To Support You With Your Marketing Needs

Leveraging Semantic SEO and other marketing strategies to drive more business can be difficult for some businesses to achieve on their own. This is why laneMKTG is here to offer your business the marketing support it requires in the digital era.

We’re a full-service B2B marketing agency specializing in helping SMEs in the oil and gas industry get more marketing bang for their buck. Whether you need support with social media or SEO, we’re dedicated to helping companies from exploration and production to increasing their reach and business success downstream.

Our success lies in our values: transparency, responsiveness and constant availability. If you’re looking to boost your SEO strategy, contact us for a quote today.

This prompts users to buy right away rather than having to scour your website for the product or service they’re looking for.