How Google My Business Reviews Grows Your Business And Team
Nothing kills a business faster than not adapting.
Regrettably, it’s all too easy to get lost in a maze of marketing tasks, customer service, accounting, and more, while forgetting that doing things the same way all the time can lead to business disaster.
So the question is this – is there an easy way to tell if your business practices are loved or hated by customers? And can that info also improve your team in the process? Well, if you use Google My Business reviews, the answer to both is yes.
And the best part? You may already have a goldmine of this material waiting for you and your team to use and generate improvements. So, read on to learn more about it.
Grow Your Company With Google Reviews
One of the simplest and most effective ways to build your business, enhance your team’s effectiveness, and make quick (but positive) changes is with online reviews.
But not just any reviews. Specifically, you want to focus on Google My Business reviews. That’s because when it comes to this platform, you’ll get better local search rankings by simply having a range of independent evaluations to boost visibility.
Unfortunately, reviews on sites like Facebook only help if people do direct searches for your business, limiting their usefulness. So don’t expect much help when it comes to ranking higher on Google search engines from many social media websites.
But there’s another powerful reason you should pay attention to reviews. And it’s because you can use them to improve your team’s customer service and experience abilities. How so? By paying attention to the “trends” in your reviews.
For example, are you getting lots of rave reviews for customer service? Great, don’t rock the boat and keep doing what you’re doing. But are you getting complaints about slow service or weak customer support? Then make sure to get the team together and hash out a solution.
Essentially, when you scour online reviews like this for good and bad patterns, you’ll have a safe and reliable way to fine-tune your team’s efforts towards the perfect customer end result.
What If You Don’t Have Many Reviews Right Now?
If you don’t have much to work with, there are a few simple ways to get more reviews.
The first way is the most obvious. If your customer enjoyed a positive experience with you, then directly ask for one! Most will be surprisingly receptive.
Another method is with a basic email follow-up. For example, after a sale or period of time, just send a friendly and personable message thanking them for their business and ask for a review.
Or, if you want a really hands-off method, just leave a review link on your website. That way, your customers always have the option to take you up on your offer.
Eventually, you’ll have plenty of social proof and team-building material with which to work.
Grow Your Team And Business With Online Reviews
As you can see, there’s a world of potential when it comes to using reviews in your business, so don’t skip out on this method. And if you’d like a straightforward way to grow and manage all your online reviews, contact us, and we’ll give you all the help you’ll need.
