Do Chatbots Really Work on Your Website?
Chatbots are everywhere. You see them on many websites as a fast and easy way to get answers to simple queries. But how effective are they? And do you need one on your website?
The Customer Experience
Mapping the customer experience entails moving beyond the single flashpoint of the sale. It examines all of the ways the customer interacted with the brand before the sale, but it doesn’t stop there.
Fishing for Customers: Casting with a Fool-Proof CRM Net
Customer Relationship Management (CRM) is an all-encompassing term that covers the various strategies a company uses to gather and retain customers.
Give to Get: Building Your Database With Gated B2B Content
Sometimes the difference between two companies isn’t the quality of the product—it’s the ability of a company to successfully engage in business-to-business (b2b) marketing.
Yes, SEO is Doable in Times of Global Uncertainty
Uncertainty has a way of forcing marketers into complete dismal, as once glorified SEO techniques and marketing plans become questioned for their effectiveness.
Happy Anniversary
August marks the one year anniversary of laneMKTG. While this time last year, I envisioned this accomplishment to be followed by a party of some sort – this post will have to do!
Swiping Left or Right?
Marketing is just like dating. Superficial at first and then (ideally) you get to the meat and potatoes of the business (or person) and you start to like that too.
Quality Over Quantity
Unless you are a mega-company like Coca-Cola, Shell or Amazon, staying top-of-mind for your potential clients is key.
Relationships Are Key
One of my clients recently lent me the book “Top of Mind” by John Hall. It’s about how to stay top of mind to potential clients utilizing different content marketing strategies.
Make the Most of the Season
The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.
