Happy Anniversary

laneMKTG 1st anniversary

August marks the one year anniversary of laneMKTG. While this time last year, I envisioned this accomplishment to be followed by a party of some sort – this post will have to do!

Swiping Left or Right?

Marketing is just like dating

Marketing is just like dating. Superficial at first and then (ideally) you get to the meat and potatoes of the business (or person) and you start to like that too.

Quality Over Quantity

Quality marketing

Unless you are a mega-company like Coca-Cola, Shell or Amazon, staying top-of-mind for your potential clients is key.

Relationships Are Key

Relationships are key

One of my clients recently lent me the book “Top of Mind” by John Hall. It’s about how to stay top of mind to potential clients utilizing different content marketing strategies.

Make the Most of the Season

Business goals

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.