During the holiday season, B2B sales professionals often find themselves grappling with a decrease in leads and conversions as their clients start to focus on their B2C holiday rush and key decision-makers take time off.
In the competitive world of business-to-business (B2B) marketing, CEOs play a crucial role in marketing their business. However, many pitfalls can drastically affect the success of your marketing. In this blog post, we will explore the top mistakes CEOs make in B2B marketing and provide actionable insights to avoid them.