Any good business owner knows that branding and marketing are key to your success as a business. While certain brands like Microsoft or Coca-Cola benefit from being massive corporations with global exposure, the average small- to mid-sized business needs to leverage content marketing to build their traffic and keep all eyes on them.

During the holiday season, B2B sales professionals often find themselves grappling with a decrease in leads and conversions as their clients start to focus on their B2C holiday rush and key decision-makers take time off.

In the competitive world of business-to-business (B2B) marketing, CEOs play a crucial role in marketing their business. However, many pitfalls can drastically affect the success of your marketing. In this blog post, we will explore the top mistakes CEOs make in B2B marketing and provide actionable insights to avoid them.