How Quality Over Quantity Can Change Your Approach To Marketing

You’re Told To Pump Out Content Constantly, But More Is Not Always A Good Thing

Any good business owner knows that branding and marketing are key to your success as a business. While certain brands like Microsoft or Coca-Cola benefit from being massive corporations with global exposure, the average small- to mid-sized business needs to leverage content marketing to build their traffic and keep all eyes on them.

And we get it. In today’s fast-paced society, all of us are go-go-go, especially when it comes to marketing. You’re constantly told that you need to release several blogs a day. You’re reminded every single second that you need to be uploading high-quality pictures to your social media profiles or you’re going to fall into the void of forgotten businesses.

As you may very well know, there’s not one singular path to success. There are certain rules that should be followed. There are certain systems that should be leveraged. But no one ever achieved success just by following the way that things are supposed to be.

If the way things should be doesn’t work for you, you should feel okay breaking the mold.

A lot of today’s expectations when it comes to digital marketing only wear people out. What you should be doing is what feels best for you and for your business.

Are you tired of scheduling a month of social media content ahead of time and trying to come up with 60 pieces of content in one weekend? Stop it.

Are you over sending your sales team to every networking or marketing event to try to meet new people and keep up with all the newest marketing trends essentially burning them out? Cut it out.

Your strategy is your own, and you don’t have to wear your fingers to the bone in order to be successful. In fact, a better strategy is the Marie Kondo method: if it doesn’t spark joy, it’s time to get rid of it.

Focus On Quality Over Quantity

The desire to be at your peak and create consistently high volumes of high-quality content is going to impact you sooner or later. Additionally, this type of strategy will only result in content that will translate into less effective or professional-looking content over time. 

The best strategy to adopt when the typical strategies aren’t working for you is quality over quantity. This approach offers a ton of benefits. 

  • It allows you to do what you love and create meaningful, authoritative content that you can sustain over time.
  • It makes your content more enjoyable for your target audience. 
  • It frees you up to focus on other aspects of your business that demand your attention. 
  • It keeps you from becoming overwhelmed by your content strategy and creating content where it’s not needed. 
  • It demonstrates that marketing is about impact and engagement, NOT volume.
  • The list goes on…

More importantly, if it’s not your strong suit, feel free to give it to someone else who can handle it for you. We here at laneMKTG are experts at covering all facets of marketing to bring you the results you need without the stress of trying to tackle it yourself. 

If you’re ready to say goodbye to overwhelm and hello to high-quality content for your business, get in touch with us today.

Strengthen Your Content Marketing

Enhance your online presence through blogs, case studies, and whitepapers. Talk about your successes over the year. Discuss trends in your industry and the industries you serve. Give in-depth answers to some of your client’s most frequent questions. 

This ensures that potential clients researching solutions will find your content, positioning you as a thought leader in your industry. It also helps SEO spiders see that your site is active and consistently updating itself, which helps your search engine rankings.

laneMKTG Helps Businesses Retain Steady Sales and Growth

While the pace may decrease, the potential for growth and connection never truly wanes. The holiday slowdown is an opportunity to refine, engage, and plan ahead. By integrating these strategies, you can improve current sales and set the stage for a prosperous new year. 

Want more ideas on how to grow and refine your business during the holiday slumps? Contact laneMKTG today for a consult and customized solutions.