Selling Your Services Online: How to Stand Out
In today’s digital age, selling your services online has become an essential business strategy. However, with so many people offering similar services online, it can be challenging to stand out. In this blog post, we’ll explore some strategies that you can use to differentiate your B2B company and stand out in the online marketplace.
Why is it So Hard to Stand Out Online?
The internet is crowded with millions of websites and ads offering various services and products. The competition is intense, and standing out can be challenging.
In addition, people’s attention spans are increasingly limited. It’s challenging to capture and hold someone’s attention for more than a few seconds. This makes it more difficult to make a lasting impression and establish yourself as reputable and trustworthy.
Define Your USP
Your Unique Selling Proposition (USP) helps you stand out by telling customers why they should choose you over someone else with similar products or services. It answers the customer’s question, “What’s in it for me?”
When defining your USP, consider what makes your products or services unique. It could be things like:
- Years of experience
- Commitment to quality (with proof)
- High success in achieving or exceeding expectations (with proof)
- Fast delivery
- A product or service designed around customer feedback
- Personalized service and custom products
Pick one or two of your strongest USPs and make them a central theme in your content, marketing messages, and branding.
Build a Strong Brand
Building a strong brand is essential if you want to stand out online. Your brand is the image that you project to the world. It’s how people perceive you and your services.
Start by defining your brand identity. This includes your brand values, personality, voice, and visual identity. Make sure that your brand is consistent across all of your online channels, including your website, social media profiles, and marketing materials.
Offer Exceptional Customer Service
Clients want to work with someone responsive, helpful, and professional. Ensure you’re offering exceptional customer service at every stage of the client journey, from the initial inquiry to the final delivery.
Respond to emails and messages promptly, be friendly and helpful, and go above and beyond to ensure that your clients are happy with your services. This will help you build a positive reputation and attract repeat business and referrals.
Leverage Social Proof
People are more likely to trust and buy from someone if they see that others have had a positive experience with them. You can leverage social proof to your advantage by showcasing testimonials, case studies, and reviews from satisfied clients on your website and social media profiles.
Create High-Quality Content
High-quality, informative, and engaging content is a great way to attract and retain customers. Done right, content positions you as a trustworthy expert and solution to their problems. Examples of content include:
- Blogs and articles that answer your client’s questions about a relevant topic.
- Instructional guides and videos that show clients how to use, maintain, and get the best use out of a product or service.
- Video tours of your office and relevant facilities
- Downloads of warranties, common forms, and bonus materials
- Social proof like case studies and video testimonials.
Make sure your content is relevant, valuable, and consistent with your brand voice and values.
Make Sure They Can Find You
The best content, branding, and features in the world will not help you stand out if customers can not find you. Here are a few key things you can do to increase your visibility online:
- Your website and content are SEO optimized, including images and videos.
- Put your business address and phone number in the page footer for local SEO.
- Make sure meta tags and descriptions for each page accurately tell readers what it is about.
- Make it easy for viewers to share content and referrals on common social media platforms.
- Have at least one strong social media platform presence. Go where your target audience frequents.
- Leverage online ads and promotions by relevant influencers.
To stand out, you need to be found. Make sure you are leaving plenty of virtual signs and breadcrumbs for people to follow.
laneMKTG Helps You Stand Out Online Without the Guesswork
Whether you need assistance with online advertising or a full-on SEO and content campaign, we are here to help you stand out! We can help you design a marketing strategy that will not only drive more leads to your website but also convert them into loyal clients who’ll keep coming back for more. Contact our experts today for a free consult.