5 No-Fail Strategies to Increase Your Website Traffic
Consumers are the lifeblood of any business. To grow and maintain your business, it is essential to consistently grow your website traffic.
Improving your website traffic is fast and easy if you use the right tactics. Here is a list of five tried and true strategies that expert marketers use to do it. You will even find most of them available on our service page!
Focus Your Message on Your Target Audience
It is tempting to try to appeal to as wide a customer pool as possible. However, if your net is too wide, you dilute your message. A weak message gives weak results.
For example, if you were a nurse working multiple long shifts, which sentence would sound more appealing?
- We sell affordable shoes.
- We specialize in shoes that offer comfort and support for long hours on your feet.
There are thousands of businesses that sell affordable shoes, but that does not mean the shoes address the reason the nurse would be looking for a pair to buy. The second sentence is more likely to draw them in because it addresses their specific needs.
The more you focus your message to appeal to the needs of a specific audience, the more relevant and high-quality traffic you will see on your website.
Use Relevant Keywords for Web Searchers
Search engines love content that readers gravitate toward. If you write with the person using the search engine in mind, you will naturally improve your search engine rankings.
To improve your website traffic, ensure the message, tags, and title mimic the relevant keywords and questions people type in the search bar to find similar content.
Focus on the Consumer Experience to Keep Web Traffic on Your Site
You have roughly 50 milliseconds for a visitor to form an opinion of your ad or site. If you pass that hurdle, you have roughly 10 seconds to convince them to stay. Then you must retain that attention while life, work, notifications, and other websites continue to distract them.
To increase your web traffic, you need to keep the consumers’ attention and erase any roadblocks to their journey.
- Reduce load times while keeping your site visually attractive.
- Make sure the colors, fonts, and layout reflect what a consumer visually expects from a website in your industry.
- Make sure consumers have a clear path to your contact information.
- Ensure all headers and title pages are clear and relevant so consumers know they are in the right place.
- Ensure your content is clear, contains relevant keywords, and delivers a consistent message.
- Hire a reputable B2B marketing agency to audit and improve your web design
Make Your Content Easy to Share to Increase Your Web Traffic
Your readers have a network of peers similar to them. You can increase your website traffic naturally by making it easier for them to share content that these like-minded peers need.
Make content your existing traffic will want to share, and make it easy for them to share on the spot with social media, email, and embed links.
Have Physical and Digital Collateral Ready to Invite People to Your Site
Take every opportunity to drive people to your website. Have links ready to share on social media whenever someone is looking for a relevant answer or recommendation. Create flyers, brochures, and business cards to take with you to workshops, summits, and industry events. Every time you share your business is an opportunity to bring in high-quality traffic.
Let laneMKTG Increase Your Web Traffic
Do you need help with relevant keywords, collateral creation, or improving your consumers’ experience? We are here to help! Check out our extensive list of services that will help you improve your website traffic fast.