As the halftime whistle blows on 2025, it’s time to take a beat, grab a water break, and reassess your game plan. Whether you’re ahead of the pack or still building momentum, the second half of the year offers a fresh opportunity to double down and finish strong, and your email marketing is one of the most powerful tools in your playbook.
At laneMKTG, we’re all about strategy, execution, and results. So, let’s huddle up and break down how to make sure your email marketing is scoring touchdowns, not fumbling opportunities.
Build a Strong Email List (Your Starting Lineup)
You can’t play the game without a solid roster. A strong email list is your all-star team and it starts with smart recruiting.
- Offer valuable lead magnets: Think irresistible freebies like ebooks, checklists, discounts that make your audience eager to sign up.
- Promote your signup: Whether it’s your website, blog, or social media, your call to action should be front and center.
- Segment your audience: Just like a good coach knows their players, you should know your subscribers. Group them by interest, behavior, or stage in the buyer journey to send more targeted, relevant content.
Craft Compelling Subject Lines (The Perfect Pass)
Your subject line is the first impression so it needs to hit the mark.
- Keep it short and sweet: Aim for 6–10 words so it doesn’t get cut off on mobile.
- Use strong, active verbs: Create energy and urgency.
- Personalize it: Adding a name can boost open rates.
- A/B test like a pro: See which version gets your audience to engage.
Score with Engaging Content (Touchdown!)
Great emails keep readers coming back for more.
- Deliver real value: Share tips, inspiration, or insider info that actually helps your audience.
- Add visual interest: GIFs, graphics, and videos make your content easier (and more fun) to consume.
- Keep it concise: Clear, focused, and skimmable wins the game.
- Include a strong CTA: Tell them exactly what to do next—click, buy, register, learn more. Don’t leave them guessing.
Don’t Get Sacked by Spam Filters
Avoid penalties that bench your emails before they even reach the inbox.
- Only send to opt-ins: No one likes surprise emails.
- Avoid spammy language: Ditch the ALL CAPS, excessive exclamation points, and clickbait subject lines.
- Watch your deliverability: Keep tabs on open rates, bounce rates, and unsubscribes to stay in good standing.
Analyze and Improve (Review the Game Tape)
Even the best teams study the replays.
- Track your metrics: Know what’s working, and what’s not.
- Test and tweak: Try different subject lines, layouts, and CTAs.
- Segment smarter: Tailored content = higher engagement.
Email Tool Spotlight: Mailchimp
Tired of complicated platforms? We’ve got a favorite: Mailchimp.
It’s simple, powerful, and built for businesses of all sizes. From designing beautiful campaigns to segmenting your audience and tracking your results, Mailchimp makes it easy to win.
It’s what we use and recommend!
Ready to Score Big with Email Marketing?
If you’re ready to make the second half of 2025 your best yet, we’re here to help you put together a winning email strategy. From list building to content creation to performance tracking, the laneMKTG team brings the expertise and energy to help you hit your goals.
Contact us today for a free consultation and let’s finish 2025 strong. Go team!
