Thermal Engineering
3-Year Marketing Transformation & Long-Term Partnership
Strategy:
Norway
Industrial Safety & Compliance
Company:
Location:
Initial Challenges
- High bounce rate and extremely short session duration (~28 seconds)
- Minimal keywords ranking in top positions
- Inconsistent posting schedule
- Limited educational content
- No white papers or technical blogs
Overview
laneMKTG partnered with a cooling equipment and thermal engineering company to strengthen long-term marketing infrastructure, improve SEO visibility, and build a robust technical content engine. Over three years, the company saw major improvements in user behavior, organic visibility, service-line content performance, and multi-channel engagement.
Results After 3 Years
Website Behavior Transformation
SEO Strengthening
Increase in number of organic keywords in top positions
High-performing landing pages included:
Social Media & Engagement
Content Engine Maturity
- Session duration increased from 00:28 to 01:08
- Enhanced bounce rate
- Users spending more time on technical pages
- Contact pages + technical product pages emerged as top destinations
SEO Strengthening
Increase in number of organic keywords in top positions
High-performing landing pages included:
- Gearboxes
- Mechanical fan brake
- Inspection pages
- Fill media & drift eliminator content
Social Media & Engagement
- Higher impressions and click-throughs
- Consistent improvement in engagement rates
Content Engine Maturity
- Long-form content became top traffic drivers
- Sustained readership on educational pieces
- Authority and trust increased across channels
Our Multi-Year Approach
1. Communication Cadence
2. White Papers & Long-Form Content
3. SEO & Organic Growth
4. Thought Leadership & Engagement
- Monthly reporting
- Consistent social posting
- Sales-aligned content themes
2. White Papers & Long-Form Content
- Technical blogs
- How-to explainers
- Inspection and efficiency guides
- Product-focused educational materials
3. SEO & Organic Growth
- Growth in ranking keywords
- Higher-performing service pages
- Improved organic landing page mix
4. Thought Leadership & Engagement
- LinkedIn engagement rates increased to 7–15%
- Top-performing posts tied to technical topics
(Based on 2022–2025 performance)
Let’s build something that actually supports your business.
Marketing shouldn’t feel like something you’re constantly managing.
Panic to productive
