90-Day Performance Lift + Program Launch
Strategy:
Norway
Industrial Safety & Compliance
Company:
Location:
Safety and Compliance
Initial Challenges
- Limited organic visibility
- Minimal social presence
- No segmentation within email marketing
- High bounce rates and low session duration
- Need for coordinated launch of a new compliance program
Overview
laneMKTG partnered with a safety and compliance organization serving industrial and energy markets to build a scalable marketing foundation, strengthen digital visibility, and launch a new compliance program.
Within the first 90 days, the company experienced significant improvements across website engagement, social media performance, and email marketing - demonstrating laneMKTG’s proven rapid-impact execution model.
Results
Website Performance
Social Media Growth
Email Marketing
Program Launch Success
- +37% increase in sessions (Nov → Dec)
- +56% improvement in average session duration
- 421% YoY increase in session duration
- Bounce rate improved from ~60% to ~56%
Social Media Growth
- Grew to 1,139 followers within four months
- Engagement rate rose to 7.8% (+40%)
- 295% increase in post clicks
- Top posts reached 8–13.6% engagement
Email Marketing
- Tier 0 segment: 83.33% open rate
- Average: 51.89% open rate (+18%)
- Click rate: 9.73% (+22%)
Program Launch Success
- High-performing content and engagement tied to launch
- Increased traffic to service + program pages
- Strong visibility for a brand-new offering
Our Approach
1. Website & SEO Optimization
2. Search Performance Expansion
3. Social Media Positioning & Growth
4. Tiered Email Marketing System
- Improved session duration and engagement
- Expanded organic landing page performance
2. Search Performance Expansion
- Reinforced ranking for branded terms
- Broadened traffic sources beyond Google
3. Social Media Positioning & Growth
- Introduced a consistent posting cadence
- Focused content on expertise, team visibility, and service differentiation
- Leveraged engagement signals to grow following
4. Tiered Email Marketing System
- Launched segmented nurture tracks with exceptional open rates
- Increased send frequency to support the program launch
(Based on October 2024 – February 2025 performance)
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