The Power of Seasonal Content Marketing: How to Attract B2B Clients During the Holidays
The holiday season is a great opportunity for B2B businesses to engage potential clients and deepen relationships with current ones. Seasonal content marketing is one of the most powerful tools for helping your business stand out in a crowded marketplace during this period.
In this post, we’ll explore some effective strategies for creating to make the most of your holiday marketing campaigns.
Focus on Creating Relevant Content That Resonates with Your Audience
When you create relevant content for your readers, you engage them more effectively and strengthen your SEO performance.
Search engines like Google prioritize valuable and informative content. Creating blog posts and articles that answer your target audience’s questions increases the chances of your content ranking higher in search results.
For example, if you run a corporate events venue, blog posts like “How to Choose the Perfect Venue for Your Company’s Holiday Party” or “Top Tips for Hosting Successful Corporate Events in [Your City] This Holiday Season” can help draw in potential clients who may need event spaces. They also leave you room to gently nudge them to your venue offerings without hard-selling tactics.
Develop Holiday-Themed Social Media Campaigns
Social media plays a significant role in influencing decision-makers, especially during the holiday season. According to the International Data Group (IDG), 84 percent of C-level and VP-level buyers are influenced by social media when making business decisions. This makes it crucial for event venues to have a strong presence on platforms like LinkedIn and Facebook during this period.
Returning to our event venue example from above, this business could showcase how its venue is ideal for corporate holiday parties, year-end celebrations, or networking events. They could consider creating video tours of their space decorated for the holidays, sharing client testimonials from previous successful events, or offering exclusive holiday perks for early bookings. High-quality visuals paired with insightful content can make a lasting impression on potential clients.
Publish Case Studies with a Seasonal Focus
Highlighting case studies during this period is a subtle way to sell your services while focusing on solutions and results. Consider producing case studies that
- Highlight year-end successes
- Tie into the theme of growth and future planning
- Solve problems and pain points specific to this time of year
- Reflect on how you helped them uphold their core business values, such as sustainability goals, a focus on safety for their workers and consumers, or keeping their deadlines in a crisis.
Sharing these studies via your website, newsletters, or social media can attract leads who are looking for similar outcomes.
Leverage Email Marketing with a Holiday Twist
The holiday season is a prime time for businesses to engage their audiences, but it’s also when inboxes are filled with promotions. To ensure your emails catch attention and drive engagement, it’s essential to leverage festive, holiday-specific strategies. Here are tips to make your holiday email marketing shine
- Holiday Countdown Series. Build anticipation with a holiday-themed email series. For instance, a “12 Days of [Industry] Holiday Tips” campaign could provide valuable daily insights leading up to the holidays, with each email featuring practical tips or success stories. This keeps your audience engaged and eagerly awaiting your next message.
- Add Festive Visuals and Design. The visual aspect of your emails is crucial during the holidays. Incorporate festive imagery, like holiday-themed borders, images of your staff preparing for the holiday, or cheerful colors that align with your brand.
- Personalize Your Holiday Messaging. Go beyond the generic “Happy Holidays” greeting. Personalize your emails with their name, or utilize email list segmentation to send tips and stories about how they interacted with your business in the past year.
- Give the Gift of Value. Offer something your audience will find valuable during the holiday rush, such as a free downloadable guide, a checklist, or an exclusive holiday webinar. Position it as a holiday gift to your subscribers, making them feel valued while providing actionable insights they can use immediately.
- Celebrate the Season with a Holiday Wrap-Up. This could be a roundup of key industry trends, a reflection on your business’s accomplishments, or a guide to preparing for the new year. End with a call to action encouraging clients to reach out for a holiday consultation or special year-end offer.
laneMKTG Can Help You Craft the Perfect Holiday Marketing Campaign
You have a lot of hats to juggle during the holidays. laneMKTG can help with everything related to content marketing, from social media management to SEO-optimized content. Contact us today to find your custom solution for the holidays.
